Post-production Supervisor

In 2020, I oversaw the production of a sizzle video for the Microsoft Forms team. This project was particularly special to me as it was my first opportunity to work solo with a production studio to bring one of my visions to life. For this video, we partnered with Studio Color to create a visually engaging introduction to Microsoft Forms.

Project Overview: Microsoft Forms is an application that allows users to create shareable surveys, quizzes, and polls in minutes. Given the interactive nature of Forms, I envisioned using a physical representation of paper unrolling within Microsoft applications to drive the story. This concept effectively highlighted the ease and functionality of creating and sharing forms, resulting in a dynamic and engaging video.

Role and Responsibilities: As the producer, I guided the project from concept to final delivery, ensuring that every element aligned with my vision. My responsibilities included:

  • Creative Vision: Developed the concept of using unrolling paper to illustrate the interactive features of Microsoft Forms, setting the tone and direction for the entire project.
  • Collaboration with Studio Color: Worked closely with Studio Color to ensure the visual elements and animations aligned with the story and enhanced the overall narrative.
  • Production Management: Provided comprehensive direction and production support throughout the project, overseeing the storyboard creation, animatics, and test animations to ensure a cohesive and polished final product.

Microsoft

Storyboarding and Concept Development:

  • Initial Vision: Created detailed storyboards to visualize the unrolling paper concept, ensuring clarity and coherence in the narrative.
  • Collaboration: Worked with Studio Color to refine the storyboards, incorporating feedback and iterating on the visual style to align with the project’s goals.

Animatics and Test Animations:

  • Dynamic Motion Planning: Developed animatics to map out the dynamic movements of the unrolling paper, facilitating a smooth transition from static storyboards to animated sequences.
  • Refinement and Iteration: Oversaw the creation of test animations, allowing for adjustments and refinements before final production.

Final Production:

  • Seamless Integration: Ensured that the final animations seamlessly integrated with the narrative, highlighting the key features and benefits of Microsoft Forms.
  • Polished Execution: Delivered a cohesive and visually impressive video that effectively communicated the functionality and ease of use of Microsoft Forms.

This project was a highlight of my career, showcasing my ability to lead and produce high-quality content independently. The success of this video underscored the importance of creative vision, collaboration, and meticulous production management.

Preliminary Storyboard by Patrick Flaherty

Revised Storyboard by Patrick Flaherty

Work In Progress

Motion Test

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Post-production Supervisor - Patrick Flaherty
Writer - Susan Tanabe
Executive Creative Director - Sue Boivin

Creative | Design | Direction - Color

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© 2024 Patrick Flaherty
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